They Ask, You Answer Resources

It’s our obsession to help you best implement the principles of They Ask, You Answer and achieve breakthrough digital sales and marketing success at your company. The following resources will help you get started on your journey.

Real World Results

THEY ASK, YOU ANSWER SUCCESS STORIES (IN THEIR WORDS)

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Inbound Marketing Video Success Studies
Blog Feature
Industry:

Appliance Retail and Service

Their Problem Was:

Sales were flat, website traffic and leads were not growing, and there was a great sense of frustration with what they should do with digital.

Results:

They went from $30m to $117m in sales, advertising dollars went down to $200k/year, website visits increased 2,566% to 800k, and margins are up 5% in an ultra competitive industry.

Inbound Marketing Video Success Studies
Blog Feature
Industry:

B2B Technology Providers

Their Problem Was:

They saw the value of inbound marketing but weren't sure how to implement it. Traffic and leads had stayed relatively flat, even after hiring another agency.

Results:

Their organic website traffic grew 11X from 494 visits per month to 5,560. Contacts have since increased 350%, and $500K in sales can be attributed to the changes in how they do business.

Inbound Marketing Video Success Studies
Blog Feature
Industry:

Lifting and Rigging

Their Problem Was:

They wanted to fufill there company mission and instill confidence and comfort in every customer interaction. This meant being a company that can educate, is transparent, and one people can trust.

Results:

They went from 5.5k visits per month to 20k, 50 leads a month to 240, and now rank for 7,659 keywords with 1,245 found on the first page of search engines. Their sales revenues is up almost 20 million dollars.

Inbound Marketing Video Success Studies
Blog Feature
Industry:

Commercial Roofing

Their Problem Was:

The websites organic growth had flatlined, and word of mouth referrals were often the primary driver of generating new business.

Results:

They grew their organic traffic to 4,763 visits per month, over 22x (2,147%) within their first year. Their organic lead generation has led to job bids valued at over $14 million.

Inbound Marketing Video Success Studies
Blog Feature
Industry:

Commercial Real Estate

Their Problem Was:

Their organic website traffic had been fairly stagnant for years, and they weren't generating quality leads. They also needed a way to estabilsh and solidify themselves in their local market.

Results:

Their organic monthly traffic skyrocketed from 2k to 23k. They are now seeing an average of 200 quality leads generated per month and they increased their first page keywords by 2,909% (11 to 331).

Inbound Marketing Video Success Studies
Blog Feature
Industry:

Foam Insulation Solutions

Their Problem Was:

They were spending a lot more money on marketing and advertising, and they weren't getting any better. Metrics were stagnant and/or plateaued overall.

Results:

Their organic monthly traffic jumped from 7k to 300k after 18 months. There leads also increased from a monthly average of 10 to over 350 and their total pageviews are now over 1.1 million.

Inbound Marketing Video Success Studies
Blog Feature
Industry:

Furniture Retailer

Their Problem Was:

Traffic and contacts were flat. They had not yet adapted to new buying behaviors, and as a result, revenue had plateaued too.

Results:

They can attribute $3 million in revenue in a single quarter to content marketing. Their organic monthly traffic increased from 1.1k to 33k after 18 months. There leads also achieved an all time monthly high of 400 after 18 months (previously averaging 6/mo).

THEY ASK, YOU ANSWER WORKSHOPS

IMPLEMENT THEY ASK, YOU ANSWER AT YOUR COMPANY

You can’t spark radical transformation with a company email or an announcement at an all-hands meeting. You start by bringing your people together, so you can all catch the vision of what’s possible with They Ask, You Answer.

Inbound Culture Workshop

The #1 reason why digital sales and marketing efforts fail is due to a lack of buy-in — specifically, sales and leadership. The IMPACT Inbound Culture Workshop is designed to establish alignment and excitement for the direction you need to take with your sales and marketing.

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Video Sales & Marketing Workshop

By 2020, video will own 80% of the content consumed online. With a one- or two-day, on-site Video Sales and Marketing Workshop from IMPACT, we will empower your people to master video marketing strategy, on-camera performance, and video production.

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How Do You Compare to Companies Seeing results with They Ask, You Answer?

Get Your Scorecard to Find Out!
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This assessment includes 24 questions, which will assess the six core areas of your business — alignment, content, technology, sales process, video, and your website. 

This activity requires an investment of your time. But if you fully commit to completing this assessment as thoroughly and accurately as possible, you will be rewarded with a detailed overview of where you are right now with They Ask, You Answer, as well as where you need to go.

I’m Ready to Get My Company’s Scorecard

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Join the Movement

Connect with the They Ask, You Answer Community

Thousands of companies around the world have embraced They Ask, You Answer. Now, our global community is able to connect online and in-person.
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IMPACT ELITE

Join more than 5,000 growth-focused business leaders and digital marketers in our exclusive Facebook group, IMPACT Elite. In addition to being a community platform for asking questions and brainstorming ideas, we invite you to share your perspectives and real-world experiences as you grow through They Ask, You Answer.

Join the IMPACT Elite Community

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IMPACT LIVE

IMPACT Live is an immersive, two-day event for growth-focused digital marketers, salespeople, and business leaders looking to drive significant revenue growth for their companies. No more spinning your wheels with sales and marketing strategies that flop. If you’re looking to achieve breakthrough results, IMPACT Live the event for you.

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